Social Media Advertising on Facebook and Twitter

Social Media Advertising on Facebook and Twitter

Social media advertising is the fastest and easiest way to market your product. On social media, it is easy to grab customers who are interested in your product or related to your product.  Social media advertisement is a type of paid content on a social channel path. There are many ways and options of advertising on social media e.g. Twitter, Facebook, Instagram, Pinterest, LinkedIn, snap chat, advertising campaigns websites and much more. But, from all of them, Twitter and Facebook both are one of the largest channels and it contains a big campaign and tons of people.  So, advertising on these two channels is so effective. Each social network channel is offering different options. It is not necessary that social media advertising is same as social media targeting. Social media targeting is a method of rectifying social media advertising by detecting profile information to deliver advertisements directly to individual users.

How to use Facebook for Social Media  advertising?

Using Facebook as a source of advertisement and marketing your product is the most inexpensive and quickest way. Facebook gives you best options to find out your customers better than any other social media platform. You can find people on Facebook who are interested in the relevant product by joining groups, pages and events that are related to the product.

Targeting customers on Facebook is very easy and comfortable. On Facebook, you can target users by:

  • Location
  • Age
  • Gender
  • Interests
  • Connections
  • Relationship Status
  • Languages
  • Education
  • Workplaces

These options are very useful and depend upon your audience. Facebook also gives you the ability to expand beyond your core audience and reach other potential customers who share similar interests. The easiest way to find your product related customer is:

  1. First find out the pages, groups and events that are related your product then take out the list of all those people who have liked those pages, joined those  groups and who are interested , invited  and going on that event.
  2. Send your product portfolio to those people individually.

Facebook advertising is free of cost. No any charges apply on Facebook ad posting. You can also use Facebook insights for advertisement. However, if you can get the right mix of targeting, creative ad and copyrights, you can really make Facebook advertising work in your favor.

How to use Twitter for Social Media advertising?

Twitter is one of the widest marketing platforms on social media world. And it has been growing faster than any other social media channel. It is expected to grow at a faster rate in the near future.   As an advertisement platform, twitter provides many options for marketing and advertising your product or business. You can make people aware from your product or business by tweets and boost website ads on Twitter. Just like Facebook, twitter also gives you an option of targeting the people based on the keywords search and pages they follow. To grab the attention of many customers, you can incorporate unique hashtags in your tweets. Hashtags are very beneficial.

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