Business advertisement is a diverse terminology covering countless domains. One of the most rapidly growing is through social media marketing. Strategically planned social media marketing can make this arena work like goldmine for any business. Many free or paid social media tools are available to support social media marketers in getting fruitful results within short time span. We have updates a list of top rated social media management tools, recommended by the social media experts round the globe.
Without wasting a minute let’s move on to the following top 35 social media tools for marketing in 2016…
For your ease I have segregated these tools within their respected heads. This will be even more helpful for generating efficient results.
Social Media Tools for Marketing on Facebook
Facebook is a king of social media sites, people belonging to every age, region, class and interest can be found on this platform. For using Facebook professionally without wasting time you need to work smartly by opting for the following tools.
- Agora Pulse:
Agora Pulse is an amazingly designed helpful tool. It shows the ongoing activity on your Facebook page. With the help of this tool you can create different campaigns like, photo contest, instant win, quiz, personality test, etc.
- EdgeRank Checker:
You can get complete analysis of your Facebook page in the form of neatly drawn charts and diagrams to give you a clear overview. It is also provided with some advanced features.
- Facebook Page Barometer:
Facebook Page Barometer is such an efficient tool that can blow your mind away. It shows you the page health and you can also check in terms of competition with the other similar pages in terms of size, scale and fans.
- Conversation Score:
You can use this tool simply without any Facebook authorization. All you need is simply enter the desired URL in conversation score and press enter. It will show you its engagement and performance.
- Pagemodo :
Pagemodo is one of the best social media tools for Facebook. It allow you to design custom tabs in your page along with assisting you in other features like running a contest, designing the cover page, arranging the photo graphs and enhancing the overall looks.
- Audience Insights:
Audience Insights is also a useful tool which gives you details about you targeted audience, you can analyze whether to choose the one you are going to target is beneficial or not with reference to their interest and location.
Social Media Tools for Marketing on Instagram
The google search volume of Instagram is rapidly growing. This makes it more appropriate for social media marketing. It is designed to share videos and photos within a social circle of 150 million users. Instagram allows its users to get multiple social media tools to grow their business efficiently. Following are the top 5 tools for you.
ScheduGram allows you to schedule and post photos to multiple accounts at your ease. You can also add multiple users to your account here to keep an eye on their activities.
This tool is designed to manage and promote your account on Instagram. With the addition of photo widgets and tabs you can enhance the account promotion with other social networks.
You can discover new accounts and contacts to grow your network over Instagram. This also assists you in creating albums and you can also get new post alerts. It also gives an overview of your account stat.
You can work on Instagram analytics with the help of this tool. Statigr.am will also help you in share and explore a lot of content.
Tapshop is another significant social media tool, which can be helpful for your fans in shopping. They will get the links of your product pages they like through emails. This will ask you to share their email addresses.
With this free tool you can arrange up to 9 images in one collage. Inspire your fans with this amazing option by creating some catchy photos.
Social Media Tools for Marketing on Twitter
It is a free social networking site where people create their accounts and then send requests to other members of their interest for professional and personal interests. Marketers can earn more by using the following social media tools.
Buffer is a free and renowned among all social media tools, by now almost every digital marketer is aware of this super doper tool. It helps in creating schedule for posting content on multiple accounts with ease.
Hootsuite is an integrator; it allows you to integrate your multiple accounts on page. This will help analyzing all of them at once instead of wasting a bit much time.
This CoTweet is a tool, which helps in marketing through twitter. It all allows you to engage, analyze and track conversations. It also helps in keeping message history for a month and even more. For additional professional features you can have its advanced paid version.
With this exclusive tool, you can send instant responses in the form of thanks and welcome tweets. Commun.it will also allow you to share the top three best followers even. This will be the best tool to get engaged with your audience.
Clean up your twitter account by getting rid of the all those extra inactive followers. Tweepi will also assist you in promoting to get in contact with the twitter users of your interest. This will surely grow your network which will ultimately help in marketing.
- Chat Salad:
Get an organized calendar of your twitter chats with Chat Salad.
Social Media Tools for Marketing on LinkedIn
LinkedIn is a social network of professionals sharing their interest, career and professional stories. It allows you to connect with countless people of your preference. So, we can undoubtedly treat it as a social media marketing platform.
- LinkedIn Ads:
One of the LinkedIn social media tools is LinkedIn Ads, as the name indicates it helps it posting ads over and let it shown to the LinkedIn members. It has a couple of diverse features which analyze the type of your ad. Normally LinkedIn offers two types of ads. Text Ads, just like pay per click ads on google and promotional ads are those which appear on the home screen of target audience.
- LinkedIn Content Marketing:
This tool helps in promoting your posts both long and short. Long posts are more like blogging. You can see them in the form of updates. Once you liked or comment on an update, in future you will get notified whenever that connection will post again.
- LinkedIn Plugins:
For additional support LinkedIn plugins allows you to add functionality to your website. These options include; member profile, alumni tool, company insider and share.
- LinkedIn Elevate:
With this LinkedIn elevate you can enhance content sharing with you network. The sharing of approved content from website will positively work on company’s reputation.
- LinkedIn Sales Navigator:
Sales navigator is an efficient LinkedIn tool which can transform your ordinary account into a selling machine. You can work on lead generation and recommendation, advanced search option within sales domain and you can come in contact with countless updated expert profiles.
Social Media Tools for Marketing on YouTube
YouTube is a world famous video sharing website. You can find everything of your interest on YouTube in the form of videos. Marketers can also utilize You Tube as a social media marketing platform.
- Video Gating:
Through this tool you can directly come in contact with you followers or fans, like you can update them regarding your upcoming videos. Video Gating will also help in analyzing the video activity.
- Tube Toolbox:
By logging on to the YouTube account you can socialize with people sharing content of your interest by sending friend requests to them. You can subscribe to others and they will reciprocate the subscription. The more engagement on videos, the more chances to get high ranking on YouTube search results.
- VidIQ for Chrome:
This tool works in three steps, firstly it picks up all of your uploaded videos for further process. Then it analyzes the relevant data involving engagement and activity on those videos. At last recommend suggestions to optimize your marketing campaign on YouTube.
- My PYTA:
Promote your videos on YouTube more proficiently with My PYTA, a social media tool helpful focusing on videos similar to yours. Additionally, it is provided with a personal You Tube assistant, who share your work and allows you to save much of your time.
With this amazing tool you can create videos from images and even promotional text. This will in return grow your website traffic.
You can enhance you brand promotion with Brandcast. Create your brand channel and share plenty of useful content for your fans and grow your business.
Social Media Tools for Marketing on Pinterest
Pinterest is a social networking platform, where people share and find their interest in the form of pictures which can be called as pins. It can also help digital marketers in branding and marketing. Following are the tools which can ease you out in working efficiently on Pinterest.
Tailwind is one of the best social media tools, which helps in scheduling pins on Pinterest. You can get it as a browser extension and by clicking the button you can conveniently select the pin to share along with scheduling the time.
With the help of PinGroupie you can find the most active groups of your domain by entering the specifications. This is basically a home for countless active Pinterest groups, which allows you to get best out of them.
Now, it is much easier to follow the active people with PinAlerts . Whenever anyone will re-pin you originally posted pin you will be notified with the help of this tool. This will show you the way towards new followers.
From your preselected images you can share them over Pinterest, Facebook and Twitter with the help of viraltag.
Create attractive, eye-catching pins with this tool. Once it will optimize your image, you can easily share without wasting a minute.
A perfect time saving tool, you can now transform a simple Facebook image to sharable pin, with the help of Pinvolve. For more customization you can also subscribe for the paid version.
So, these were the 35 top rated social media tools which can make you a digital marketing expert.